JARED Interview on MR PORTER

THE INTERVIEW: MR JARED LETO

MAY 28, 2013

Photography by Mr Boo George

Styling by Mr Dan May, Style Director, MR PORTER

Words by Mr Dan Cairns

"The Race"

THIRTY SECONDS TO MARS

THIRTY SECONDS TO MARS - THE RACE

BY LUCAS KRIKORIAN

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For Mr Jared Leto, leading a double life as a Hollywood film star and lead singer of the platinum-selling rock band Thirty Seconds to Mars - whose new album, Love Lust Faith + Dreams, has just been released - is the most natural thing in the world. His peripatetic, "food stamp-poor" upbringing, as the younger son of a mother who surrounded herself and her two boys with artistic influences, instilled in the Louisiana-born 41-year-old a passion for the arts. "I did grow up in a very creative world," Mr Leto says. "It was the 1970s, the age of the artist and the hippy, and my exposure to that shaped me in a really deep way. I was raised among people who made things to make them, and with the idea that if you're a creative person, then of course you're going to do something creative with your life - whether you're an artist, a performance artist, a potter or a photographer. I had no concept of the word 'fame'; or a notion of success or money. We grew up very poor, so our world wasn't anywhere near that kind of stuff. You have to do what is important to you and protect that."

There are always going to be people

who go, 'F*** that guy, he shouldn't

make music, he makes movies'

The history of Tinseltown talent trying its hand at pop is, for the most part, a sorry one. The music turned out by Mr Keanu Reeves and Mr Russell Crowe offers a reminder of why the public tends to like its stars to stay in their allotted boxes. If Mr Leto is an exception to this rule - and the multimillion-strong sales notched up by Thirty Seconds to Mars' albums say he is, his musical forays have nevertheless met with real resistance over the years. "There are always going to be people who don't like you," he says, with a wry chuckle, "who go, 'F*** that guy, he shouldn't make music, he makes movies'. It's a bizarre attitude; it's like saying Julian Schnabel should never have directed films because he's an artist, or Jeff Koons used to work on Wall Street, what's with the art? I'm not saying I'm Schnabel or Koons, but you know what I mean. What I was faced with as well was a line of dilettantes who set a very bad example; there was a precedent set by people who, let's be honest, didn't do a very good job of making good, meaningful work. So that career switch got a bad rep, and it was inevitable that we needed to clean up a lot of crap."

The album artwork for Love Lust Faith + Dreams, featuring

"Isonicotinic Acid Ethyl Ester" by Mr Damien Hirst

Mr Leto clearly isn't one to shy away from plain speaking. Yet he has about him a serene air that is positively Zen-like when compared to the needy melodramatics that are a hallmark of so many of his peers in both the film and music worlds. The fact that his elder brother, Shannon, the drummer and occasional actor, has been at his side throughout Thirty Seconds to Mars' career speaks volumes about the importance of family to Mr Leto. As doesLove Lust Faith + Dreams' delicate coda: when "Depuis Le Début" draws the album to its close, a music box plays the famous theme from Tchaikovsky's Swan Lake. "My mother used to put my little brother and me to sleep by playing that exact music box," Mr Leto recalls. "And we wanted to put a little bit of our life on there. The whole record is very personal and I hope it is an album that can be transformative. There are people out there who may think they have an idea of who we are, but I think this record can change some perceptions. It's not just a rock record, it's more expansive. We've been doing this for a long, long time - we first signed a deal in 1998, and we'd been making music for 10 years before that. It's hard to complain: on the tour for our last album we sold out Wembley and the O2 arena, and we started out at the Barfly in Camden in 2001 or 2002. It's a slow, steady climb to the middle, as they say."

Before the band released its debut album in 2002, Mr Leto had already established himself as a Hollywood player. Supporting roles in films such as Fight Club and The Thin Red Line led to acclaimed lead performances, such as his portrayal of a heroin addict in Requiem for a Dream, and Mr John Lennon's killer Mr Mark David Chapman in Chapter 27. The former role required him to starve himself until he achieved a skeletal frame; for the latter, he had to gain 67lbs, which he managed by drinking pints of microwaved ice cream into which he mixed olive oil and soy sauce. You or I may call a halt after such drastic readjustments; Mr Leto, who last autumn resumed acting after a five-year break, chose to mark his return by embarking on yet another regime of speed-dieting. To prepare for his comeback role, playing an HIV-positive transsexual woman in Dallas Buyers Club, Mr Leto again shed a huge amount of weight and, on the day we meet at a London hotel, is only just returning to his normal size. "I lost about 30lbs and waxed my body," he says. "But I'll tell you, gaining weight is much more brutal than losing it. When you lose that much weight, you lose fat, sure, but you start to lose muscle too. And you can't just eat to gain that back, you have to work out, or all you're putting on is fat."

                                THE WORK

REQUIEM FOR A DREAM

Mr Leto as heroin addict Harry Goldfarb in the acclaimed 2000 movie

---

MR NOBODY

Mr Leto as Nemo Nobody, who is both 34 and 118 years old, in the 2009 sci-fi drama

GIRL, INTERRUPTED

Mr Leto with Ms Winona Ryder in the 1999 film dealing with a girl's 18-month stint in a mental asylum

ALEXANDER

Mr Leto in Mr Oliver Stone's 2004 epic about Alexander the Great

• 

Mr Leto doesn't look remotely fat today, damn the man. He is instead almost preternaturally handsome, with chiselled features, jet-black hair and piercing blue eyes, as a woman's magazine profile might put it. Maybe his features are a touch skull-like, I suggest to my girlfriend when I return home, only to be remonstrated, "No, babes, he's hot. You just don't understand." A handsome face can be a double-edged sword, of course; concentrating on good looks is both reductive and runs the risk of overshadowing genuine artistic achievement. Mr Leto admits that this has posed a challenge to the ethos with which he grew up with: that art matters, and everything else is essentially froth. But he's the opposite of po-faced on the subject. I ask him how it felt to be included, as he was in 2009, in People magazine's Best Chests category. "Did I really win Best Chest?" he asks, looking both appalled and delighted. (Actually, he was ninth of 11.) "I never knew that. I should have won that when I was in drag for Dallas Buyers Club - I had a great chest then."

Love Lust Faith + Dreams is comfortably Mr Leto and his band's best album to date - episodic, polemical, texturally complex, and balancing contemplation, defiance, recklessness and huge choruses and riffs in a way that classic, pre-iTunes concept albums managed to do. Between music and film, he continues to surround himself with art, making things purely to make them. "If, ultimately, my albatross is getting people to take my music seriously because I happened to be in Requiem for a Dream," he concludes, "that's a pretty good problem to have. Anyway, after selling 20,000 tickets in London the last time we played here, how many people do you need to love you in the world?" That's easy for him to say.

Love Lust Faith + Dreams is out now. thirtysecondstomars.thisisthehive.net

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Jared Leto: Kurt Cobain, Twitter and severed ears

8th May, 2013

DAVID SWAN talks Kurt Cobain, Guinness World Records and poses some curly hypotheticals to 30 Second To Mars frontman (and sometime actor) Jared Leto.

It’s always going to be weird meeting a person you’re accustomed to seeing in movies face-to-face, especially one who dies in basically every film he’s in.

The last time I talked to Jared Leto was over the phone, but in person he cuts an intimidating figure: tall and handsome, with intense eyes. Back in 2010 it was hard to get a serious word out of him, with talk of chickens and orgies dominating our conversation. But things have changed. These days, there’s less small talk and more conversation about the essence of making art, and the intricacies and pitfalls of being in a band. It’s clear he’s playing for keeps.

The charismatic singer/songwriter/actor/activist spoke with FL while in Australia promoting 30 Seconds to Mars’ new album, Love, Lust, Faith and Dreams.

We last spoke about two-and-a-half years ago. How have you changed since then?
The hair’s a little different, but I’m still working my ass off and I’m happy to be doing it. It’s a pretty magical thing to be able to do – make things and share those things with people around the world and have these experiences that we have. So I’m feeling pretty excited and really grateful.

You mention on Twitter recently that you were quitting wheat, sugar and masturbation, were you joking?
That was an April Fool’s joke [laughs].

I have given up wheat, sugar, and sex (with myself).
— JARED LETO (@JaredLeto) April 1, 2013

Let’s talk about the new album. From the sound it, it’s even more epic than what you’ve done previously, but why should fans get excited about it?
I think it’s … not so much an evolution as much as a brand new beginning. I mean it’s 30 Seconds to Mars, and something magical happened on this record … something really unique. You know, your creativity is like a fingerprint, it’s hard to get away from it. You are who you are, your DNA is in what you do, but if you challenge yourself and push yourself hard enough you can break new ground. And I think that we’ve done that for ourselves with this album. I think that we’ve pushed to an entirely new place, and that’s exciting.

Is there a point where you feel like you can’t get any more “epic”. Will you have to strip it back for the next album?
I don’t think you always have to go bigger. You can be more intimate, you could be more atmospheric, you could do a left turn. And I think all those things are appropriate. Rather than get more grandiose you could get more immediate, you could break things down. So it’s not always about being more epic. And you need the simplicity; you need the silence in order to hear the note. I think we as songwriters forget that a lot: Silence is sometimes the strongest and loudest choice that you can make.

You have made a film about being sued by your label for $30 million for breach of contract. I know last time we talked it seemed like a painful thing to be going through so why make the documentary – was it catharsis?
I think so. I feel like it was a story I needed to tell. I think a lot of people watch it and realise things about the industry that they didn’t know. And a lot of young artists could get a lot from watching the film, I hope. So it was important for us. We battled the record company who sued us for $30 million, we filmed the entire thing and it’s a making of This Is War as well.

Why stay in the label system then?
I’m not anti-label. A label is really just a bunch of people around the world helping to bring your vision to life, right? At its best that is. At its worst all kinds of problems that are endemic of corporate culture, or the corporate system, come into play. So there a lot of really great things about having a team of people around the world, if I didn’t have a record label I’d have to put one together myself. So I’m not anti-label at all, I like the fact there are groups of people around the world who can make a living and are all helping each other to achieve goals, I think that’s wonderful, but I’m just anti-greed.

And you now hold the Guinness world record for longest concert tour by a band, playing over 300 shows. Why choose to do that as opposed to a “normal” tour, and were there any side effects from playing so many shows?
Good question! We didn’t set out to break the record, it just happened. We didn’t plan on it at all. It was towards the end of the tour, and bands and people we knew kept asking, “God, how long have you toured, this is crazy?!” And most of the time we just blew it off and didn’t think about it. But toward the end we started to see bands put out two albums and be on their second tour when we were still on the first – and we did realise it was an incredibly long time. So we looked into it and sure enough we had toured longer than any other band before. So we became Guinness World Record holders without meaning to, really. It just happened that way.

You manage a social media company as well, helping bands and artists communicate with their fans. Is there problem with losing the idea of a “rock star” though, with bands becoming too “real”?I saw the band when you were last here at [Soundwave] festival, and during that tour you had a tendency to bring up hundreds of fans onstage at a time. Will you still do that or move onto something else?
I think we’ll always do something different but I love to bring people up onstage, and I like to break down that wall. I try to do that the whole show. Basically, I just want to be in the audience, and I want the audience to be onstage. Honestly, that’s what I want to happen. I want people to feel that way, too. So I do my best to deliver that night after night. That Soundwave tour was such a great tour for us – we still think about those shows. They were really powerful.

I don’t think so. I don’t think transparency means you give away strength. I don’t think people knowing who you are, or having an idea of who you are, means that you’re any less talented or creative. And I think it’s a sign of the times. You know, there were rock stars back in the day that would’ve loved to tell people what colour their nail polish was, or who they were shagging that night – but they didn’t have a way to do it. So I think that communication is always a good thing. Ultimately it’s a better thing for me than not because you used to have to rely on gatekeepers to tell your story, now you can tell your own story. And I think that people learn a lot about me and I’m glad I’ve been able to share a lot about myself. And I wouldn’t have without social media.

Speaking of sharing you posted a photo of a severed ear you received in the mail. Was that just trolling the fans?
Someone gave me another ear here earlier actually [laughs]. But I’ve been sent a lot of weird things, let me tell you. That is the least weird.

What is the weirdest?
I’ve had all kinds of bizarre and interesting things. I got a shrunken head once. An entire fucking shrunken head. I get sent prosthetic parts too but I generally return those to sender.

What about the Kurt Cobain tribute video you did…
It wasn’t a tribute video.

Then how would you frame it?
I ran into Courtney Love and she asked me to read the book, Heavier Than Heaven [Charles R Cross’ Kurt Cobain biography]. I heard they were making a movie about it so I put myself on tape. I recorded myself to see if I could play the part. Just for myself. And I never did anything with it. I never sent it to the studio, but they were interested. They called me to see if I was interested in playing the part. I put myself on tape just to explore. I happen to have long hair and I’d dyed it blonde, so the whole thing was serendipitous. But it wasn’t a “tribute”. Some website said that, and then of course everyone said that, and I’m still cleaning it up to this day. But it was his [Kurt’s] birthday and I noticed that and I thought, “Oh I’ll just put this on my website and share it with everybody”, because it’s just sitting on a tape somewhere – on a hard drive – and I never did anything with it. So I thought I’d put it up. And it was really that simple.

Other bands of your ilk have been breaking up, My Chemical Romance for example. You’ve taken a couple of years between albums, did you ever think about leaving the band?
I haven’t signed a contract with myself or anybody else to do this forever, but it’s kind of hard to divorce or break up with yourself. Me and my brother [Shannon Leto] are the core of the band, so if it ever stops being fun, interesting, exciting … then we just wouldn’t do it.

And any Australia plans?
Very very very soon. Sooner rather than later.

And arenas, or intimate?
I’d say bigger than smaller, yeah.

As a last little thing I’ve got some hypothetical questions for you. You can win an Oscar for Best Actor or a Grammy for Best Album, which one do you take?
Neither. I don’t really think about those things, honest to god. I never think about it. Awards are great for one reason – they give you a chance to thank all of the people that are important in your life, and your fans, and your audience around the world. That’s really it. We’ve gotten lots of awards, lots of them, and none of those awards have ever made me feel better about myself or have ever made me feel more confident as an artist, a singer, or a songwriter. But really they’ve all given us the opportunity to mark the passage of time, and to say thank you. That’s really what it’s about, it gives you a chance to show your gratitude to the world, and that’s cool.

Here’s another one: You can be the first band to ever play on Mars but you have to re-sign with Virgin and they’ll subsequently slap you with another lawsuit. Do you do it?
Ha. No way in hell. I’d have to let somebody else take the trip. Put them in a capsule and send them away.

Final one: The band breaks up, MTV puts one of your songs on repeat for 24 hours, which song is it?
‘Up in the Air’.

Love Lust Faith + Dreams is out on May 17 through Universal.

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Jared Leto Confirms 30 Seconds To Mars 2013 Australian Tour

3 April 2013

Following from launching their new song ‘Up In The Air’, quite literally, by sending the lead single for their new studio album into space via a rocket, 30 Seconds To Mars have been teasing Australian fans with the promise of a tour down under.

Frontman and Hollywood actor Jared Leto is currently in Australia to promote 30 Seconds To Mars’ fourth and latest album, Love Lust Faith + Dreams, the follow-up from 2009′s This Is War, and has been tweeting hints of an Australian visit with the full lineup in the near future.

In a forthcoming interview with Tone Deaf, Leto let slip that the band will indeed be touring Australia in August 2013. Opening the interview, Leto said “we made a big announcement last night that we’re touring Australia this year, which we’re incredibly excited about, and it’s nice to be back.”

In actual fact, the announcement was over at Frontier Touring’s page, where the ‘Mars Is Coming’ campaign is offering registration for updates on any upcoming Australian tour, though Leto couldn’t offer any specific dates or venues, he confirmed that the trio would be returning in August for a series of headline shows. 

“We had wanted to get back sooner, but decided it was better to write an album, because I know generally when I’m writing an album it takes me a bit of time so, we felt it best to get a new album and then come back and that’s exactly what we’re doing,” said Leto.

An August visit from the band would mark 30 Seconds To Mars’ first Australian shows since appearing on the Soundwave 2011 lineup. “Soundwave was great, we still talk about that tour to this day,” Leto enthused when asked about his previous experiences on our shores. “We had a blast. I feel like we connected, and something incredible happened.”

Leto is, of course, looking forward more to their headline tour. “Festivals are fun, but there’s nothing like playing your own show. The intimacy, the connection, is unparalleled.”

“Playing festivals is exciting because you get to introduce yourself to other people, fans, fans of other bands, and people who may not have heard you before. And you get to see other bands so there’s some sort of camaraderie there. But there’s nothing like playing your own show,” elaborated the singer.

As for what Australian fans expect from the band’s return. “There’s always going to be something different, but really the most special thing that can happen isn’t about lasers, or fireworks, it’s really the connection that you make with the audience, night after night. That’s the thing that’s the most important.”

Leto notes that the spacebound single, ‘Up In The Air’ is “indicative… of the album as a whole,” featuring the band’s trademark widescreen character, but leaning more heavily on the electronic side of their sound.

The new single was co-produced by Leto alongside legendary producer Steve Lillywhite, who also worked on three other tracks on the new album with Leto and the band, namely ‘City Of Angels’, ‘The Race’, and ‘Conquistador’, a “70s rock” track in the frontman’s words.

Love Lust Faith + Dreams is out May 17th through Universal, and you can listen to ‘Up In The Air’ below:

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Jared Interview of memories ♥

30 Seconds To Mars' Jared Leto Succeeds Where Keanu And Crowe Failed

May 31 2005

Pretty-boy actor earns some bona fide rock cred.

Jared Leto is not the first actor to launch a career in rock and roll, but somehow he's managed to be the only one audiences don't laugh off the stage.

His forebears include Keanu Reeves (Dogstar) and Russell Crowe (30 Odd Foot of Grunts). Kevin Bacon and his brother Michael teamed up to form the Bacon Brothers, and Billy Bob Thornton tried his hand at the rock game with the not-so-imaginatively titled Billy Bob Thornton Band. Corey Feldman had his own eponymous band, while Tina Yothers had Jaded and Bruce Willis had the Accelerators. Jada Pinkett Smith's R&B/rock hybrid, Wicked Wisdom, has been added to this year's Ozzfest (see "Ozzfest Gets Jiggy? Jada Pinkett Smith's Band Added To Lineup").

Of those, only Leto's band, 30 Seconds to Mars, has earned itself some bona fide rock cred over the course of its brief career. The band's sophomore disc, A Beautiful Lie — the follow-up to its self-titled 2002 debut — is due in record stores August 16.

Leto, the band's frontman, is best known for playing Jordan Catalano on television's "My So-Called Life," a strung-out junkie in "Requiem for a Dream" and a pretty boy who gets a brutal face rearrangement in "Fight Club." He has a theory about why he, in contrast to some of his peers, has avoided being pegged the Lame Actor Who Takes the Microphone.

"When people spend more than a couple of minutes with us, they obviously see the truth that's here," Leto said. "It's something that was very difficult, changing those perceptions. Even getting a record deal — you'd think you'd be able to walk in and just do it, but it was difficult. There were a lot of barriers. [But] there has been a tremendous amount of change and acceptance. We have an incredibly loyal, dedicated, hard-core fanbase — small, compared to a lot of big bands out there, but so, so passionate. You can sense the truth in that, and that's what people see and why they're able to accept me whereas they wouldn't someone else."

But wait, isn't it also that all those other actors-turned-rockers sort of sucked?

"Let's face it, there has been a tremendous amount of horribly bad, embarrassing music put out there by people who might have been known as actors," Leto conceded. "I think that we have cleaned up a lot of mess that people had left before us. We have a lot of pride in the fact that we've always acted with dignity and we've done things that continue to keep us inspired.

"Also, when I make music, what separates me is that I'm honestly committed to what I do," he added. "When I am making music, I focus on music completely. I think that's one of the reasons why other people have put out horrendous music — you have to be able to sacrifice."

Not that 30 Seconds to Mars are the sort of band everyone's going to like right off the bat. In fact, if anything, the group's first album was far more accessible than the more progressive, guttural, totally stripped-down A Beautiful Lie. But the band — rounded out by Leto's brother Shannon on drums, guitarist Tomo Milicevic and bassist Matt Wachter — at least brings something unique and experimental to the proverbial table, Leto said, rather than the staid, formulaic rock of his fellow actors' outfits.

"We've always been about trying to make our own mark with our own voice and be as unique and creative as possible," he said. "But we have an element of prog in us that's hard to get rid of and is probably the product of too much Rush and Yes as a kid. I think this record is more about songs. We wanted to get to the insides of the songs and cut away anything extraneous."

30 Seconds to Mars are currently on a small nationwide headlining tour but will spend July and August opening for Taproot and Chevelle. The band is about to shoot a video for the first single from A Beautiful Lie,"Attack." Leto — who'll next be seen on the big screen alongside Nicolas Cage in the action thriller "Lord of War" and then as murderer Raymond Martinez Fernandez in "Lonely Hearts" with John Travolta — promised something just as unique as the band's music for the forthcoming video.

"There's lots of sex," he joked. "It's the first bestiality footage that you're ever going to see on MTV, but it's tastefully done. We're breaking new ground with this one. The difficult decision was sheep or horses."

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Jared Leto And George Tickling The Ivories Backstage

APRIL 3 2013

Here's the dark secret: they were playing 'Chopsticks'. Check out Jared Leto's bio right here, and catch him in the red chair to find out how an actor and musician takes on a new role... As a director.

He's a successful actor and musician, and now Jared Leto has added another talent to his roster: director. He's got a new documentary. Here he is playing a little piano with George.

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₪ ø lll ·o.

APRILE 2013 ISSUE

In each of the past two years, Details has compiled a list of Social Mavericks, a compendium of the biggest movers and shakers in the world of social media. This year, we've rechristened the portfolio Digital Mavericks. Why? Because technological innovation has become inherently social—even if it doesn't involve a website where you have "friends," it's changing the way we live and interact. The pioneers and renegades you'll find here are a varied bunch. They're creating better ways for us to buy products, document our lives, discover art, get involved with government, and more. But they have one thing in common: Their big virtual ideas are revolutionizing the physical world. Meet the Digital Mavericks, class of 2013.

Jared Leto (VyRT, The Hive)

The actor and musician has become a start-up specialist catering to fellow artists.

What's more rock-and-roll than telling The Man to fuck off? Empowering other musicians to do the same. That's been Jared Leto's mission since his band Thirty Seconds to Mars was slapped with a $30 million lawsuit by Virgin Records over a contractual dispute in 2008. A year later, the actor-cum-rocker added "Internet entrepreneur" to his résumé, launching the Hive, a social-media and digital-marketing firm that aims to give clients control over their brands, and Adventures in Wonderland, an online service that facilitates encounters between bands and fans—like, say, a backstage visit with the Jonas Brothers. Leto's basic philosophy: "Consumers are savvy. If a big company is pushing you to get follows or likes, people pick up on it quickly. An authentic connection is extremely important." In 2011, Leto, 41, further demonstrated his knack for creating meaningful online experiences by launching yet another company, VyRT, a live-streaming platform that captures the intimacy of a concert without the ads or chat-room aesthetics of other services. "As with crowd-funding platforms like Kickstarter, the artist makes an agreement directly with the audience," Leto explains. "'For this price, I'm going to give you something you believe in.'"

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Jared on MSN.com ♥

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Hugo Red e Jared Leto: la nuova fragranza maschile Hugo Red interpretata da Jared Leto, lo spot

14 Marzo 2013

Hugo Boss lancia la nuova fragranza Hugo Red con testimonial Jared Leto, ambasciatore di HUGO Fragrances, e celebra così il 20esimo anniversario di HUGO con l'ultimo profumo da uomo, HUGO Red. Il video dello spot su Style & Fashion 2.0

Hugo Boss lancia la nuova fragranza Hugo Red con testimonial Jared Leto, ambasciatore di HUGO Fragrances, e celebra così il 20esimo anniversario di HUGO con l'ultimo profumo da uomo, HUGO Red.

HUGO Red prosegue con Jared Leto, moderna icona di originalità, apprezzato per la sua straordinaria creatività e il suo eccezionale talento, che lo rendono naturalmente perfetto per lo spirito di HUGO Red. Caratterizzate da uno stile all'avanguardia, le collezioni HUGO riflettono un approccio alla moda, innovativo e non convenzionale, da cui scaturiscono look contemporaneo, così HUGO Fragrances ispira gli uomini a infrangere le convenzioni e liberare la loro straordinaria creatività e il nuovo profumo HUGO Red è un perfetto esempio dello spirito creativo e innovativo del marchio.

"Credo che la creatività e lo spingersi oltre i limiti vadano di pari passo, e che l'originalità sia propria di chi è disposto a correre rischi e a scommettere su se stesso" spiega Jared Leto e prosegue "Talvolta la gente pensa che sentire la pressione abbia una connotazione negativa, io credo che possa essere una motivazione straordinaria per indurti ad assumere il controllo e definire chi sei. Quando ti trovi davanti a una sfida è importante osare per imparare e crescere. Io sono sempre felice di averlo fatto, quando ne esco con successo."

"Un profumo innovativo richiede una fonte di ispirazione innovativa e HUGO Red ne è un ottimo esempio. Volevamo creare un profumo da uomo che cogliesse l'idea di spingersi oltre i limiti e abbiamo trovato un parallelismo inaspettato tra il comportamento del metallo allo stato freddo e caldo. Il risultato della nostra creazione è una miscela contemporanea di ingredienti contrastanti, piena di tensione fredda e calda che stimola chi la indossa, facendolo sentire carico di energia e pronto a sfidare se stesso" ha spiegato Will Andrews, Direttore Creativo del Team P&G Fragranze.

La fragranza HUGO Red coniuga due accordi "Freddo Solido" e "Caldo Liquido", che combina il pompelmo della nota di testa con il rabarbaro della nota di cuore per creare un accordo aspro e fresco, mentre l'accordo Caldo Liquido è caratterizzato dal legno di cedro e dall'ambra calda che si fondono insieme nel drydown per trasmettere il calore e la fluidità del metallo incandescente. 

Il flacone conserva la stessa forma iconica di HUGO Man e HUGO Just Different, ma questa volta ha un tocco creativo decisamente inedito è rivestito di inchiostro termocromico rosso che reagisce al calore, cambiando colore quando viene toccato, consentendo alla propria impronta di rimanere impressa. 

VIDEO JARED LETO NUOVO SPOT HUGO BOSS RED

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JARED LETO AL SOUTH BY SOUTHWEST PER “ARTIFACT”

14 marzo 2013

Jared Leto ha fatto un intervento al South by Southwest 2013, in Austin (Texas), per parlare di“Artifact”.

Stiamo parlando del documentario uscito nel 2012, diretto dallo stesso Leto sotto lo pseudonimo diBartholomew Cubbins. Il film racconta la realizzazione di “This Is War” (2009), l’ultimo disco pubblicato da Leto e i suoi 30 Seconds to Mars, e la battaglia legale contro la EMI.

Tra il 2008 e il 2009, la band californiana ha dovuto infatti scontrarsi contro la propria etichetta discografica di allora, la quale aveva deciso di tagliare i rapporti con il gruppo dopo averlo avuto sotto contratto dal 1998.

Nel suo intervento ad Austin, Leto ha sottolineato quanto sia importante per gli artisti prendersi cura in prima persona della propria carriera.

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