JARED on Cosmopolitan Russia April 2013

₪ ø lll ·o.

Jared for HUGO BOSS Red ♥

#HUGORed - Jared Leto about the color Red

Red is the HUGO color and the name of our latest male fragrance #HUGORed. Listen to what Jared Leto associates with this color. 

http://www.hugoboss.com

Follow HUGO BOSS on:
Facebook: http://www.facebook.com/hugoboss
Twitter: http://twitter.com/HUGOBOSS
Pinterest: http://pinterest.com/hugoboss/
Foursquare: http://foursquare.com/hugoboss

₪ ø lll ·o.

Jared Leto about pushing boundaries - interview HUGO Red

Learn about Jared Leto's point of view on pushing boundaries, originality and inspiration. #HUGORed 

http://www.hugoboss.com

Follow HUGO BOSS on:
Facebook: http://www.facebook.com/hugoboss
Twitter: http://twitter.com/HUGOBOSS
Pinterest: http://pinterest.com/hugoboss/
Foursquare: http://foursquare.com/hugoboss

₪ ø lll ·o.

Hugo Red e Jared Leto: la nuova fragranza maschile Hugo Red interpretata da Jared Leto, lo spot

14 Marzo 2013

Hugo Boss lancia la nuova fragranza Hugo Red con testimonial Jared Leto, ambasciatore di HUGO Fragrances, e celebra così il 20esimo anniversario di HUGO con l'ultimo profumo da uomo, HUGO Red. Il video dello spot su Style & Fashion 2.0

Hugo Boss lancia la nuova fragranza Hugo Red con testimonial Jared Leto, ambasciatore di HUGO Fragrances, e celebra così il 20esimo anniversario di HUGO con l'ultimo profumo da uomo, HUGO Red.

HUGO Red prosegue con Jared Leto, moderna icona di originalità, apprezzato per la sua straordinaria creatività e il suo eccezionale talento, che lo rendono naturalmente perfetto per lo spirito di HUGO Red. Caratterizzate da uno stile all'avanguardia, le collezioni HUGO riflettono un approccio alla moda, innovativo e non convenzionale, da cui scaturiscono look contemporaneo, così HUGO Fragrances ispira gli uomini a infrangere le convenzioni e liberare la loro straordinaria creatività e il nuovo profumo HUGO Red è un perfetto esempio dello spirito creativo e innovativo del marchio.

"Credo che la creatività e lo spingersi oltre i limiti vadano di pari passo, e che l'originalità sia propria di chi è disposto a correre rischi e a scommettere su se stesso" spiega Jared Leto e prosegue "Talvolta la gente pensa che sentire la pressione abbia una connotazione negativa, io credo che possa essere una motivazione straordinaria per indurti ad assumere il controllo e definire chi sei. Quando ti trovi davanti a una sfida è importante osare per imparare e crescere. Io sono sempre felice di averlo fatto, quando ne esco con successo."

"Un profumo innovativo richiede una fonte di ispirazione innovativa e HUGO Red ne è un ottimo esempio. Volevamo creare un profumo da uomo che cogliesse l'idea di spingersi oltre i limiti e abbiamo trovato un parallelismo inaspettato tra il comportamento del metallo allo stato freddo e caldo. Il risultato della nostra creazione è una miscela contemporanea di ingredienti contrastanti, piena di tensione fredda e calda che stimola chi la indossa, facendolo sentire carico di energia e pronto a sfidare se stesso" ha spiegato Will Andrews, Direttore Creativo del Team P&G Fragranze.

La fragranza HUGO Red coniuga due accordi "Freddo Solido" e "Caldo Liquido", che combina il pompelmo della nota di testa con il rabarbaro della nota di cuore per creare un accordo aspro e fresco, mentre l'accordo Caldo Liquido è caratterizzato dal legno di cedro e dall'ambra calda che si fondono insieme nel drydown per trasmettere il calore e la fluidità del metallo incandescente. 

Il flacone conserva la stessa forma iconica di HUGO Man e HUGO Just Different, ma questa volta ha un tocco creativo decisamente inedito è rivestito di inchiostro termocromico rosso che reagisce al calore, cambiando colore quando viene toccato, consentendo alla propria impronta di rimanere impressa. 

VIDEO JARED LETO NUOVO SPOT HUGO BOSS RED

source

HUGO RED, JARED LETO TESTIMONIAL DELLA NUOVA FRAGRANZA HUGO BOSS

14 mar 2013

Ricordate la mia trasferta a Berlino in compagnia di Hugo Boss? Vi ho già raccontato la sfilata della collezione autunno/inverno 2013-14, ma come vi avevo anticipato il viaggio è stata anche l’occasione per scoprire in anteprima Hugo Red, la nuova fragranza Hugo Boss che finalmente è in commercio anche in Italia.

“Dynamic” è la parola che più ho sentito ripetere durante la presentazione; come può essere un profumo dinamico? In circostanze simili si sente dire, definire, giudicare una fragranza nei modi più vari, al punto da dubitare che siano solo “parole” , eppure durante l’esperienza sensoriale che ci ha portati a scoprire tutti gli ingredienti che compongono Hugo Red ho sperimentato in prima persona come questa etichetta sia opportuna. Come un metallo che passa dal freddo al caldo, dallo stato solido a quello liquido, così Hugo Red è composto da note contrastanti: pompelmo e rabarbaro da una parte, legno di cedro ed ambra dall’altra.

Dinamico è colui che “è ricco di forza, di energia di movimento”, così recita il dizionario. Caratteristiche proprie di chi, come Jared Leto, testimonial di Hugo Red con un emozionante spot, si divide tra la carriera di autore, cantante, musicista e regista, perchè come afferma: “spingersi al di là dei propri confini è importante per tutti quanti”. Lo sa bene Hugo Boss che con questa fragranza si spinge oltre i propri, ossia due fragranze iconiche come Hugo Man ed Hugo Just Different, per consegnarcene un’altra destinata a diventare ancora un classico.

source

JARED Interview on Cosmopolitan Germany Magazine April 2013

Translation:

A Date with Jared

Interviewer: In the campaign, you seem so full of energy. How do you regain your energy?

Jared: I use an old-fashioned way to a healthy lifestyle: I’m vegan, sleep a lot, I’m outside a lot. Achieve goals and dreams in life is also an incentive. I put a lot of passion in the things I do.

Interviewer: What would be a dream of yours?

Jared: I would love to sail around the world.

Interviewer: How do you draw out yourself on a bad day?

Jared: An American proverb says “Mood follows action”. This means that the mood increases as soon as you kick yourself in the ass. To me it feels good when I pick myself up and help other people. That makes me forget my own worries.

Interviewer: By what principles you live to?

Jared: I would never act immorally, this is very important to me. Otherwise, I always try to do what feels right for me. I’m an emotional person.

Interviewer: Apropos feelings: Does rock stars really writing songs for women? Or is that too cheesy?

Jared: Women inspire me of course. When you think of someone, or the places that you have visited together, causes many of emotions. It’s not cheesy, if you follow your heart. Well, who wants to be successful with a woman has to be also offensively.

Interviewer: Is the right scent already a flirt offensive?

Jared: I hope that you have a better chance if you smell good, right? My luck in love keeps within a limit …

Interviewer: It’s not about the way you look. The days of eyeliner and crazy make-up are apparently over …

Jared: Oh dear, I’ve really tried out many things! I’ve even worn women’s underwear, because I wanted to know how it feels. But mostly for a show and just for fun. On stage, you doing things, you never think of that. We tried everything possible  make-up, but it looked more like some kind of war paint before the fight.

Interviewer: And where is your beard gone?

Jared: I liked very much. But my assistant found me so terribly, so I shaved him well-behaved.

Interviewer: But the tattoos remain, right? What does this mean on your chest?

Jared: Oh, I was very drunk once in Mexico. The following morning I woke up with this character …

Thanks to

₪ ø lll ·o.

JARED on Vanity Fair Italy March 2013

₪ ø lll ·o.

Beauty Secrets of Jared Leto

March 10, 2013

Jared Leto, we remember not only an actor, musician and businessman, but also a real person, male perfume Hugo Red. GQ magazine Catching mnogostanochnikov and elicit answers to key questions about the beauty of the style of sludge that concern you and me. For example, as at 41 Jared manages to look 31. "I have still a lot of flaws, but alcohol is not included in them. I think the whole thing in a good sleep and diet. If you travel a lot and do not sleep, not last long, for sure. I lead a pretty healthy lifestyle, and I think it helps me a lot. I had been on the way: I am 20 years old vegan and generally take care of myself. This is, probably, and helps ensure that I was well preserved. "

We talked about the fact that Jared tried almost all types of hair on his head. "You have to want to make mistakes. I do not need to come to the office every day, in this sense I'm lucky. I also do not have to comply with any dress code. Usually my kind of film subject, in which I'm doing, or the tour, or some nonsense in my life. So I do not take it seriously. A couple of years ago I came to visit the photographerTerry Richardson , and said that I needed a haircut. I asked him if he wanted me to cut, and Terry gave me a mohawk. so the decision was quite spontaneous. By the time I cut myself a year did not do. "

It is clear that in this key advice on how to change the style Jared gives sweeping. "Shaved bald. Make a tattoo on his neck. I think the whole point is to be yourself - even if it needs to do some wild hair. Just be yourself and express themselves - and do not try to meet some other people and make them happy or to adjust to their taste. This usually happens when people do not believe in yourself. "

Another point that we all celebrated - love Jared to fashion shows: a frequent guest artist every Weeks' shows and sits, of course, in the front row. "Fashion show - it's a lot of fun, because all the extreme and energy, all the hard work to fit in 15 minutes. I remember I was at the Chanel show , Karl Lagerfeld in Paris, it was a mind blowing show - especially from my point of view, I do not understand so much in vogue. But even this can be seen for this skill, care and creativity. I myself as a performer make a show every night, so I wonder to watch as others do, they use light, music and sound. "

Jared still funny answer to the question, under what kind of music he plays sports. "I like to ride a bike, on every hill in the wild. Do not take with me an iPod, I like to listen to the sounds of nature. I use these points to get rid of the music. The part I'm writing music, I do not want to listen to it yet, and just. But I often listen to Sigur Ros and Fever Ray ".

Source: GQ Photo: «GQ»

source

English translation by me

Jared Interview on GQ Italia ♥

JARED LETO, VOLTO DELLA NUOVA FRAGRANZA HUGO RED: IL VIDEO DEL BACKSTAGE

04 mar 2013

Leader dei Thirty Seconds to Mars, ama gli pseudonimi, con cui ha firmato un documentario contro la Emi. Ora ne sta girando un altro. Intanto posa per un profumo e pubblica un nuovo album

Corporatura esile, è vegano; dita affusolate, suona pianoforte e chitarra; carnagione pallida e sguardo da seduttore. Jared Leto, 41enne della Louisiana, frontman dei Thirty Seconds to Mars, è ironico e sicuro di sé. L'abbiamo incontrato in un ex caveau all'interno dell'Hotel de Rome a Berlino per il lancio di Hugo Red. A luci soffuse e a bassa voce gli abbiamo chiesto...

Producer, regista di videoclip e documentari, attore di cinema, testimonial, sostenitore attivo di Barack Obama. Cosa ti riesce meglio?
Un po' tutto, credo di essere bravo perché amo la creatività e la tecnologia, mi piace imparare cose nuove, le sfide, soprattutto se mi aiutano concretamente nel lavoro.

All'ultimo Toronto Film Festival hai vinto un premio per il documentario Artifact contro la casa di produzione EMI che contestava alla tua band di aver cambiato etichetta per l'album This is War. Com'è finita?
Non è ancora finita. E mai finirà. Lo confermano le testimonianze che ho raccolto per questa causa di chi ha vissuto l'esperienza simile alla nostra e ha deciso di raccontarla, condividerla.

Leggi tutta l'intervista su GQ di marzo, n. 162

source

GQ Magazine UK - Interview with Jared Leto, new face of Hugo Boss ♥

Code Red

05 March 13

Jared Leto: front man of post-grunge band 30 Seconds To Mars, investor in burgeoning tech companies, campaigner on the Barack Obama trail and avid art collector. This is a man who has been busy during his three-year hiatus from the acting career that made him famous.

It began with a breakout role in My So-Called Life, the Nineties show that also propelled Claire Danes up the Hollywood ladder, and continued with memorable roles in Fight Club, American Psycho and Darren Aronofsky's bleak tale of drug addiction,Requiem For A Dream. His look has been as eclectic as his CV: from corn rows and a bleached mullet to ponytails or an impulsive mohawk. Attacked and applauded for his personal style, he is not afraid to experiment, even if that includes a full-body wax and drag make-up for his upcoming role as Rayon inThe Dallas Buyers Club. It's the story of Ron Woodroof, the Texan HIV sufferer turned drug smuggler of illegal AIDS medication at the start of the epidemic.

Leto is in Berlin to talk about his new project for Hugo Boss, which he approaches with typical gusto...

On Looking 31 at 41:
"I still have plenty of vices, but alcohol isn't one of them. It's probably just down to sleep and diet. If you travel long haul a lot or don't sleep much, it's not going to last very long, that's for sure. I'm pretty healthy so I think that helps a lot. I've been that way for a long time - 20 solid years of eating vegetarian/vegan and taking care of myself. That probably helps the preservation process."

On Pulling Off Any Hairstyle:
"You have to be willing to make mistakes. I don't have to show up at an office every day; I'm fortunate in that sense. I don't have to conform to someone else's dress code. Usually it's dictated by the film that I'm making, or being on tour, or doing something silly. So I don't take it too seriously. A couple of years ago I went to [photographer] Terry Richardson's house and I needed a haircut. So I asked him if he wanted to cut it. He gave me a mohawk. So it was pretty spontaneous. At the moment, I haven't had a haircut in almost a year."

On How To Get Out of a Style Rut:
"Shave your head. Get a neck tattoo. I think it's all about just being you - even if that means having a wild and wacky haircut every so often. Just be yourself and express who you really are: don't worry about conforming, making other people happy or fitting in. That's usually when people don't feel their best."

On Being Front Row at Fashion Shows:
"Fashion shows are fun because all the energy and excitement gets packed into 15 minutes, all that hard work. I remember I'd gone to see Karl Lagerfeld at the Chanel couture show in Paris, and it's pretty mind-blowing to see that - especially from my viewpoint as someone who doesn't know much about fashion. But you can just see the craftsmanship, the care and the creative thinking that goes into it. As a performer I put on shows every night, so it's interesting to see how other creative people use music, light and sound."

On Music to Work Out to:
"I'm a pretty adventurous hiker, so I like to crawl through the brush. I like to be outdoors and do that sort of thing. I never use an iPod. I like to hear the sounds of nature. I use it to get away from music. I make music so often I don't actually listen to it very much. But I am currently listening to Sigur Ros and Fever Ray."

On Piling On the Pounds:
"To get into character [as John Lennon's killer, Mark Chapman, in Chapter 27] I just ate giant pizzas and everything you know you're not supposed to eat, that's what you eat to gain weight like that. If you're a young actor reading this, you should never do that - it's really stupid. It's a mental and physical challenge. Putting on the weight was very difficult and very weird; I started every meal completely stuffed."

On Hugo Red:
"It's fun to be involved with Hugo Boss. It's been a brand-new experience and a blast for me. Hugo Red is a new chapter. It's exciting to see things come together: from the product design to the olfactory elements. I think it's really fun to be a part of it and watch it come to life."

On Returning to the Big Screen:
"It would have to be for something really special, something I couldn't say no to. A part or story or a director that I just felt was an opportunity of a lifetime, like a Jonathan Glazer or a David Fincher. The films that I've liked recently are A Prophet,Gomorrah and Animal Kingdom, but none of them had parts that I thought I would have been great for or that would have been a challenge for me. They were foreign films and suited for the people that made them. I don't pine for someone else's role, or song or art. But it can still be inspiring." 

Hugo Red by Hugo Boss, £27 for 40ml. hugoboss.com

Originally published in the March 2013 issue of British GQ

source

Happy Mother's Day from HUGO Fragrances Ambassador Jared Leto

For our fans in the UK, Jared Leto has recorded an exclusive message on how to keep your Mother happy this Mother's Day with #HUGO Fragrances.

http://www.hugoboss.com

Follow HUGO BOSS on:

Facebook: http://www.facebook.com/hugoboss
Twitter: http://twitter.com/HUGOBOSS
Pinterest: http://pinterest.com/hugoboss/
Foursquare: http://foursquare.com/hugoboss

₪ ø lll ·o.

Jared Leto Backstage of Hugo Boss Red Perfume

Jared Leto shoots the new TVC of Hugo Boss Red perfume. Take a look at the backstage scenes and how the talented team managed to put it all together.

₪ ø lll ·o.

Happy Valentine's Day from HUGO Fragrances ambassador Jared Leto

It's Valentine's Day and #HUGORed Fragrances ambassador Jared Leto has a special message for you to get you in the mood.Share the love with #HUGO Fragrances this Valentine's Day!

http://www.hugoboss.com

Follow HUGO BOSS on:

Facebook: http://www.facebook.com/hugoboss
Twitter: http://twitter.com/HUGOBOSS
Pinterest: http://pinterest.com/hugoboss/
Foursquare: http://foursquare.com/hugoboss

₪ ø lll ·o.