Spotify's D.A. Wallach and Topspin's Ian Rogers Explore the Digital Frontier

aprile 19. 2012 01.03

Pictured (l-r): ASCAP's Erik Philbrook, D.A. Wallach, Ian Rogers, Jared Leto and Kendel Ratley

The Digital Frontier:  New Ways to Market Your Music & Engage Your Fans panel included panelists from ground-breaking companies including Spotify, Topspin & Kickstarter.

D.A. Wallach, Spotify's resident artist and the lead vocalist of indie pop band Chester French, was asked about new marketing trends in the music industry.  In response, he indicated that there are numerous platforms out there right now to market your music, ranging from Twitter, Facebook, YouTube, etc., but the biggest marketing challenge in the music industry is to "give people art that they care about or that they care to talk about" in a world where there are so many independent artists and musical options. Chester French's controversial newsong and video about interracial love, entitled  "Black Girls," received more hits in three hours than any of their previous songs.

Another panelist, Ian Rogers (CEO of Topspin Media), elaborated on the same point.  He stated that no matter what marketing platform you use, because there are so many in this new digital music industry, the two keys to being successful are to catch interest and then maximize the amount of money you make off your fans. In terms of maximizing revenue as an artist, you've made a mistake if you only sold a fan a 99 cent download when they would have also bought a $15 t-shirt from you at the same time.

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Jared Leto

Musician, Songwriter, Actor, Director, Producer, Entrepreneur, Artist - "The Kill," "Kings and Queens," A Beautiful Lie, This Is War

Jared Leto enjoys long hikes and vegan ice cream. When he's not on tour, he's based
nowhere, since he's always on tour. Besides being the front man of Thirty Seconds To Mars, he is also the founder of The Hive, The One + Only Golden Tickets, and VyRT.

The Digital Frontier: New Ways to Market Your Music and Engage Your Fans

In this “always online” world, the barriers to growing your career have been replaced with a host of new tools to reach fans all over the globe. With this great freedom comes a great responsibility: musicians now have to put down their instruments and put on their marketing and business hats to have success. These leaders from both the business and creative sides of music will provide practical advice on how to make the most of new marketing platforms, distribute your recordings, build loyal fans through social networks and monetize your music along the way.

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